Thursday, February 12, 2015

Warby Parker -- 5 Years and Lots to Celebrate!!

I was thrilled when Warby Parker asked me if I'd be interested in covering its newly released Half Decade collection!! Although I don't wear glasses myself, my husband is a Warby Parker customer and he and I were both involved in the selection process of his glasses. It took us two at-home try-on boxes to get it right, but the process is so simple and user-friendly that we didn't mind the wait. So, it's no wonder that Warby Parker has observed great success over the past five years!

To start the party, Warby Parker employees hosted the "Biggest Smallest Parade Ever" in Manhattan. I hear it was awesome - you can check out some of the fun surprises here. At the event were David Gilboa, Neil Blumenthal, and Jeffrey Raider - three of the company's founders.

Side note - I met Jeff last November at the McComb's Marketing Conference. He was rocking the Movember stache, naturally...

But onto the exciting stuff... WP is launching a new collection today to celebrate its five year anniversary, and my favorite thing about it? The monocle, of course!

Pop Art Monocle!

The entire Half-Decade Collection includes a re-release of five and a half (ha, monocle!) designs from Warby Parker's first-ever collection, all featured in a limited-edition spectrum of its signature hue, blue. I do have to say, if I wore glasses, I'd be instantly attracted to blue frames. Wearing just a blue shirt makes my blue eyes pop, I can only imagine what blue glasses would do!

In the parade photo above, you can see David Gilboa wearing the new Fillmore, Neil Blumenthal in the Huxley, and I believe that Jeff is in his usual glasses, though the frames seem reminiscent of the Roosevelt, without the lighter bottom half on the frame. You can check out the entire collection on the prescription eyeglasses page!

So, congrats to Warby Parker on its five years of success! I'm loving your new collection and I have no doubt that others will too. Cheers!