Tuesday, December 2, 2014

Music Makes My Mornings

Music is a big part of my morning routine and it has become a lot more enjoyable since upgrading to Spotify Premium! No more waiting for the next streaming song to buffer while at the bus stop with a weak signal. I'm still working to optimize my radio stations but I tend to use the app to listen to "my songs". This morning, Spotify gave me a great randomized playlist that was the perfect combination of vibrant and uplifting. What a pleasant addition to my commute to class! I discovered the first song on this playlist just yesterday - it popped up on the Spotify US Top List and caught my attention right away.

Every few months I discover a song that I like/love and listen to it on repeat, repeat, repeat for a while. (My sweet husband puts up with this with a smile on his face!) I expect Shut Up and Dance to follow a similar pattern in the weeks to come, that is, when I'm not listening to Christmas music! The music video is not my favorite, but there are a few throw backs that made me laugh... The cameo from the "13 Going On 30" actress (0:11 and 3:06) and The "Saved By The Bell" opening credits background (2:22). Did I miss any?

Here's the handful of songs that made me so happy this morning...

  1. Shut Up and Dance by Walk the Moon
  2. Merry Christmas, Happy Holidays by N*Sync [a favorite, any time of the year!]
  3. This Kiss by Faith Hill
  4. Fine By Me by Andy Grammar
  5. All For You by Sister Hazel
The last time a song caught my attention like this was during the Dancing With The Stars' Macy's Stars of Dance. Derek Hough choreographed an amazing routine to Classic by MKTO. Check out the video below...



Tuesday, November 25, 2014

Numbers & Psychology

The marketing position within the C-suite is notorious for fast turnover. Whitler at Forbes describes the position as "The 'Disposable' CMO".

So what is it that sets certain individuals apart? In the words of Rob Malcolm, Executive in Residence at McCombs School of Business, these individuals are "grounded in the numbers and inspired by the psychology." It is the ability to switch between the left-side of their brain (logical, rational, process-oriented) to the right-side of their brand (creative and emotional).

Marketing is moving this way too. Research validates the use of story telling - it is easier to remember, and thus more effective than data alone. (Another example of the shift from rational [data] to emotional [stories].) Some of the best stories that I have seen include Dove and Zales. Watch them below...



These examples both bring the customer along the journey and through the story, tugging on emotions. Really effective, if you ask me. On a [somewhat] related note, Zales made a "Zombies" version of the commercial which I find entertaining.

So you might be asking, what is the takeaway that I'm trying to get at? "grounded in the numbers and inspired by the psychology" ... this is the type of marketer that I hope to be one day.

Sunday, November 23, 2014

Secret Sauce 2.0

When I studied abroad in college I learned a simple go-to recipe for salad dressing. It has only seven ingredients and no exact measurements. It's great on salads and pretty much anything else! When I came back from my semester in Italy I began making this dressing for my roommates - it was an instant hit and always in our fridge! Thus, when I graduated early I made sure to pass it forward. I wrote the recipe down for my friends and I even recorded a how-to video! (I am not kidding.)

Unfortunately, six years ago, during the making of the first video we had some technical errors and the video wasn't completely recorded. That's why when my college roommates came to visit me in Austin earlier this month, I was again inspired to record the making of "Caitlin's Secret Sauce"!

Now, I'd like to share with you, Caitlin's Secret Sauce version 2.0 (a.k.a. version "Grad School").

  1. Start by adding your extra virgin olive oil and balsamic vinegar. I prefer this in a 2:1 ratio, respectively.
  2. Don't worry about following an order for everything else. You'll have to add in:
    1. 3/4 clove of garlic, minced
    2. Salt
    3. Freshly ground pepper
    4. Lemon juice
    5. Dijon mustard
  3. Mix everything together with a fork. Taste and adjust accordingly.
It's super tasty! If you have a chance to try it please let me know. Also, if you tend to prefer sweeter dressings, you could easily put in honey or some sugar to sweeten things up!

Monday, November 17, 2014

Blogging Again with Sausage, Peppers, & Onions

Hello blog-o-sphere! Is it still called that? I cannot believe it has been nearly TWO YEARS since I've last posted. There were many times in that period when I considered getting back on the blogging-bandwagon but for various reasons those moments of inspiration never translated into action. Well, now I'm back and to catch you up as quickly as possible...
  1. I got married!
  2. We moved to Austin, TX!
  3. I started my MBA program at McCombs School of Business at UT-Austin
  4. My husband left consulting and doesn't have to travel for work anymore :)
  5. I interned in NYC over the summer, where my husband and I celebrated our first wedding anniversary
I still love to cook, but I don't bake as much because we tend to eat low carb at home. I still love to craft, though I haven't had a lot of time to satisfy this urge. I did become a professional painter and sold a number of acrylic paintings, mostly of silhouettes of fellow trapeze artists. I also became the female quarterback for the MBA coed flag football team and threw the game-winning touchdown pass in our last game this season!

On to food...

Last night I made us a version of sausage and peppers that combined three or four different recipes, along with a little improvisation with ingredients! It came out really great and I wanted to share the cooking techniques here. If you try it, please let me know what you think! I love feedback. 


  • For this dinner I used four Italian pork sausage links; two mild and two spicy. Take a large skillet with a high lip, put the sausage links in the pan and add one inch of water. Bring to a boil over medium-high heat, cover and let it cook for about 10 minutes.
  • While the sausages are cooking: 
    • Slice half of a large yellow or sweet onion
    • Slice a whole green bell pepper
    • Chop three cloves of garlic (*See note below!)
    • Dice two tomatoes
  • Drain the sausage, add a little olive oil to the pan, then poke the links with a fork on both sides (careful because the juices will squirt out and burn you!), lower the heat to medium and turn the sausages so both sides get a nice crisp. Remove sausages from pan.
  • Keeping the sausage juices in the pan, add in the peppers and onions. Saute them for a few minutes, then add in the garlic, along with some basil and oregano (I sprinkled in dried spices, maybe a tablespoon each), season with salt and pepper.
  • Let this all cook for a few minutes, once things start sticking to the bottom of the pan keep an eye on it for another minute, then - wait for it - pour in some red wine! This was a great addition I had not done previously. I used a Zinfandel that was already open, but any heavy red would do great. The wine will deglaze the pan and let you scrap up all the tasty bits!
  • Now, slice those sausage links on the bias (I cut each link into three pieces) and put them back into the pan. Let it all simmer together for 5 to 10 minutes. Transfer to low bowls and sprinkle with parmesan to serve. Mangia!
We loved this recipe and hope you will to! 

*Note: Chopping the garlic was key! Last year in a cooking class I learned that chop/dice/mince, etc. all have measurements! I typically cut my garlic really small to almost a mince but when you cook it at high heat it will toast (and burn) pretty quickly, which takes away a lot of the awesome garlic flavors. When you cook at a high heat, you'll want to cut your garlic larger, at a chop or a large dice. The garlic flavor from only three cloves in this meal was amazing because I had chopped it larger than I typically do. For those that are interested, this post from The Kitchn does a great job covering the nuances of verbiage you're likely to come across in recipes!

Today I'll leave you with some words of inspiration, in honor of my friend Nicole, from Audrey Hepburn...
"I believe in being strong when everything seems to be going wrong. 
I believe that happy girls are the prettiest girls. 
I believe that tomorrow is another day, and I believe in miracles."
Nicole is battling breast cancer and yesterday had lots of love and support from friends and family at the Susan G. Komen Race for a Cure in Austin. I was not able to join the race in person but supported Nicole in spirit! Recently many MBAs wore our #NicolesBreastFriends shirts to school to rally support and drive donations for the team -- what a success! We love you, Nicole. Kick cancer's butt!



Thursday, January 31, 2013

the journey to flying out of lines


Flying OOL has been on my list of goals for every IFW I have ever participated in. During the requisite goal-setting discussion at the start of each workshop an instructor would ask “What goals do you want to set for yourself?” and I would promptly reply, “I want to fly out of lines.” The note was marked in the long-term area followed by a quick transition to a longer discussion of “short-term goals”. 15 months ago, 12 months ago, seven months ago – each time the goal of flying out of lines still seemed so far in the distance, as if unattainable. But then, all of a sudden, something changed – it’s hard to give credit to one specific moment or activity, surely the progress developed over time – but four months ago at the start of my Fall IFW, my instructor wrote “OOL” on the goal-sheet before even asking me the question and then my instructors began asking about my progress in my Log Book. This was finally becoming a reality!

Last summer I trained for a Tough Mudder and, as a result, I saw a change (read, vast improvement) in my core, arm, and back strength. Suddenly, I could do a pull-up. That was certainly unexpected, as this was where I saw my biggest challenge and assumed that the pull-ups would be my final step to flying out of lines. By mid-September, with my Tough Mudder behind me, I started doing short workouts whenever I could fit them in and Pinterest was a great resource for ideas. I found myself mostly focusing on these two routines; World’s Fastest Workout and Do This 3 Times. Before I knew it, I was doing three pull-ups!

When I saw progress with my conditioning and realized that my instructors kept checking in on my progress, unsolicited, I knew that it was time to make the investment in trampoline classes as well. After all, the journey to flying out of lines is a huge commitment. It is a financial, emotional, and physical commitment –you cannot get there without A LOT of hard work and determination.  At first, trampoline was a lot of fun (and it still is) but it quickly became a lot of hard work. Each time I started a new class there was a hesitation I had to overcome and a comfort level that I had to build back up to, every single time. But once I was there and in it, I was a fast learner and seemed to grasp the new skills with relative ease.

By early November I thought I was ready to try my conditioning test. I was comfortable doing three pull-ups and was excited to get signed-off on this requirement. Unfortunately things didn’t go as planned. Three pull-ups, 15 push-ups, and 17 v-ups later my body gave out. The uncontrollable trembling and pure exhaustion I was experiencing prevented me from completing those last three v-ups. While it was disappointing to attempt and not complete the conditioning requirements, it was a learning experience because it put into perspective that this was not something to be taken lightly and I shouldn’t rush to get everything signed off. I had to put in the effort to reap the reward.

A few trampoline and trapeze classes later I was up on the board! I really enjoyed working the board – the enormous grin plastered on my face serves as adequate evidence. Surprisingly, this gave me the greatest insight into what it would feel like to jump off the board without a belt on. You see, one time the bar was dead and I had to lean out even further with the noodle to retrieve it. I was leaning and not quite reaching it. The instructor up on the board with me reminded me that every time I fly I stick my hips out, so simply do that; grab the rail, lean out, and retrieve the bar with the noodle. I was terrified and there was so much hesitation in my leaning that she eventually opted to hold my belt. That was the biggest dose of reality for what I had set out to do. It was definitely enlightening and little scary, but it did not make me second guess my decision or affect my enthusiasm for flying out of lines.

When I left that class, my instructor told me “See you next week. Are you ready to do your conditioning?” Well, it was time to put up or shut up, “Yes”, I responded and what I did next was unexpected and unplanned, but absolutely necessary. I set up daily requirements to not only perform 2 sets of 10 v-ups and 15 push-ups (I don’t have a pull-up bar at home), but also other exercises that would work the same muscle groups. Essentially, I put myself into “Out of Lines Bootcamp.” Of course I got some support from a community of online flyers…


By day two I was able to do the 20 v-ups and I decided to increase each set by 1 for each day going forward. When my next trapeze class rolled around, I felt ready to go and confident in my abilities. Then my nerves set in – the shaking made it much harder to keep my legs straight during v-ups. But in the end, I did it!! I DID IT! It was an exhausting, exciting, and memorable experience and I was so thankful it was over.

That same night I signed off on my conditioning requirements I also remounted to the board for the first time, completed my board requirements, and got three stamps in my Log Book… What a night that was! The next night I had a trampoline class. Maybe it’s because I was on such a high from the night before, but I nailed the last three skills I had to sign-off on. About halfway through class I actually completed all of my requirements to fly out of lines! From the trampoline to the front desk, and everywhere in between, I was skipping – in excitement – around the rig.

My first class in the new year and it was finally here… time to have the safety talk! Brian sat down to talk to me about the new levels of responsibility I was taking on. We discussed the dangers of flying out of lines and what to expect. A few minutes later I was signing the last of my waivers. And just moments after that I was climbing the ladder without ladder lines, standing on the platform without being hooked in, and eager for my first jump. Not for one moment did I experience fear or hesitation. I had given so much time and energy into this journey; I couldn’t wait for that golden silence of my first swing out of lines. And you know what? It lived up to all of my expectations!